2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?

Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?

Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.

Article by Creative SEO

Search Engine Land: Link Building Trends For 2010

Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010

Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers

Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity

Small Business Trends: SEO Trends to Watch for in 2010

SEOptimise: 20 SEO New Year’s Resolutions for 2010

Search Engine Land: 6 New Years Resolutions For In-House SEMs

Search Engine Journal: 2010: A New Age For Search Marketers

SEOmoz: 8 Predictions for SEO in 2010

David Harry: White Coat SEO resolutions for the New Year

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

PPC Without Pity: Three PPC Predictions For 2010

Search Engine Land: My PPC New Year Resolutions

Search Engine Watch: Search Marketing 2010: Plan ahead by looking back

PPC Hero: 5 PPC Resolutions for 2010

Search Engine Land: Five Search Marketing Predictions For 2010

Web.com: 5 Pay-Per-Click Trends to Watch in 2010

Google: Think2010: Personalization and accountability (Google AdWords video series)

Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year

eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

GigaOM: Will 2010 Finally be the Year of Location?

Local SEO Guide: Local SEO Predictions 2010

Mashable: Location, Location, Location: 5 Big Predictions for 2010

Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010

Search Engine Land: Predictions For The Changing Local Search Landscape In 2010

Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media Explorer: Five Things We Should All Do In 2010

Mashable: Facebook: 5 Predictions for 2010

ReadWriteWeb: 10 Ways Social Media Will Change In 2010

Dan Zarrella: My Predictions for Social Media Marketing in 2010

DreamGrow Digital: 22 Social Media Marketing Trends for 2010

Social Media B2B: 11 B2B Social Media Predictions For 2010

eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content

Search Engine Land: 12 Social Media New Year’s Resolutions For 2010

10e20: 6 More Social Media New Year’s Resolutions For 2010

Harvard Business Review: Six Social Media Trends for 2010

451 Marketing: Top Social Media Strategists to Watch in 2010

SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

Technorati Tags: Search Engine Optimisation, search engine optimization, Search Marketing 2010, seo, seo 2010, seo predictions, seo predictions 2010

Yahoo has announced a new update to its search engine listings and results pages. The update is currently in the process of being rolled out. There is currently not a lot of information available but here is what Yahoo had to say on the official Yahoo blog.

“We’re rolling out a web index update over the next few days. During this process, you will see some ranking changes and page shuffling in the index.”

It’s unclear as to the scale of the update, but you have to wonder if the new changes will be the first part of the Bing / Yahoo partnership? Are the changes going to be based on Bing technology, and will the new listings match or offer similar results to Bing?

As always we would appreciate your feedback on any changes you have seen to your sites. Please feel free to leave your comments below.

Article by Creative SEO UK

After over a year and a half of negotiation both Microsoft and Yahoo have finally come to a deal which is set to challenge Google’s 65% share of the online search.

Under the terms of the new 10 year deal, searched on Yahoo.com will be powered by Microsoft ‘s brand new search engine Bing and Yahoo will be responsible for attracting and selling premium advertising.

Microsoft is set to pay Yahoo 88% of the revenue it gains from searches on the Yahoo website and Microsoft will also have the rights to integrate Yahoo search Technology into its existing search platform. Yahoo is reported to have said that the new agreement will generate the company an annual income of over $500 million.

Microsoft Chief Executive Steve Ballmer said that the deal will allow Microsoft to “create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company.”

In a joint statement from Microsoft and Yahoo, it was said that “advertisers no longer have to rely on one company that dominates more than 70% of all search.” This was obviously an attack on Google’s dominance in the marketplace.

Article by Creative SEO

Technorati Tags: bing search partners, bing yahoo, Microsoft, Microsoft yahoo, Microsoft yahoo deal, Microsoft yahoo partners, Yahoo

According to a new report by Chikita, Bing users are over 50% more likely to click on an advertisement on a third party website than both Google and Yahoo generated users. According to Chikita the click rate averages are as follows:

Google: 0.97%

Yahoo: 1.24%

Bing: 1.5%

It looks as though Bing has made some good gains since its launch at the end of May. Although growth has been good and Bing has made up some ground on its competitors it is unlikely to directly affect the existing search marketplace. Microsoft still need to strike a deal with Yahoo to broaden the Companies advertising reach and start to make an impact on Google’s monumental popularity. AdAge is reporting that that a deal between both Microsoft and Yahoo is due to be released anytime this week. The article mentions that the payment structure has been the main issue preventing the deal from going forward. Yahoo has requested a revenue share rather than upfront payments and revenue guarantees.

“Execs in Redmond never conceived of the deal as an upfront purchase of Yahoo’s search traffic but as a deal in which Yahoo would be compensated from a share of revenue from the sale of search ads. Yahoo would be allowed to sell search ads on Bing.com as well as its own site, giving it more search inventory to sell and making it a bigger player in the search sales front. It would also immediately be able to save millions by not having to maintain its own search infrastructure.

The latest terms of the deal underscore Microsoft’s devotion to developing and owning technology vs. selling media. The deal won’t make it a bigger seller of online advertising but it would allow it to eliminate a search-technology competitor in Yahoo and consolidate roughly 30% of the search marketplace on its own platform — a large enough share, CEO Steve Ballmer seems to believe, to dent Google’s dominance”

If the article at AdAge is correct then Yahoo would still be able to sell search and display to its existing advertisers. Let’s hope the article is correct and deal is announced this week.

Article by Creative SEO UK

Technorati Tags: Bing, Microsoft, Microsoft deal, Microsoft yahoo, Microsoft yahoo deal, Yahoo, yahoo advertising bing, Yahoo deal

Reuters is reported as saying that Yahoo is currently seeking to sell its Job Search website, HotJobs, to one of its competitors. The Rumour currently surrounds Monster.com and CareerBuilder.com.

The past week has seen many rumours floating around about Yahoo and Microsoft. If we were to consider these rumours as true then the sale of HotJobs would make total sense. But this does lead to the possibility that Yahoo is considering getting completely out of the search engine game. HotJobs would not be an asset that would be of interest to Microsoft and therefore would potentially be sold before any agreement was made.

We can understand why Yahoo would want to concentrate on advertising but moving away from search would be a very big move for Yahoo.

What do you think, Leave your comments below and share your opinion!

Article by Creative SEO

Technorati Tags: Bing, hotjobs, Microsoft, Yahoo, yahoo Microsoft, yahoo sale, yahoo sell, yahoo sell hotjobs