Google has upgraded its Location Based search facility, which is part of the main Google search interface. When searching for a location, for example “London UK”, Google will provide a small map of London as part of the returned search engine results. The map is often at the top of the page. Google has enhanced this service by adding 6 thumbnail images of the searched location, to the right hand side of the map, in the search results page. This allows users to see images of the location and enhances the existing service.
This offers yet another incentive for Search engine marketing professionals, where appropriate, to start optimising their sites image content based on location. Google Location based search offers another indirect route to marketing a website. It’s still early days for this technology and there is a very big opportunity for sites to utilise the service and indirectly market there website content.
Article by Creative SEO – a Search Engine Optimisation Consultant based in Devon.
