Disney Media Networks have announced an agreement which will include the launch of ad supported YouTube channels featuring professionally edited short-form content from ESPN and the Disney /ABC and ESPN channels. ESPN will be the first to be launched in mid April followed by Disney and ABC in early May.
As part of the agreement Disney Media Network will have control over display ad content and will receive generated advertising revenue.
“This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers within branded environments that they most desire,” said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group. “We look forward to working together with YouTube to reach their vast community with our incredible portfolio of high-quality, short-form content to better serve consumers and advertisers.”
“We are thrilled to welcome ABC and ESPN into our global content network of premium partners,” said David Eun, VP of Strategic Partnerships at Google. “More and more studios and networks are realizing the power of YouTube to reach a huge and engaged audience. Our diverse collection of ad products, Content ID tools and sophisticated online analytics, provide studios like ABC with innovative monetization options, more control over their online content and granular insight into how audiences are interacting with their videos.”
Article by Creative SEO UK
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