

YouTube, the Google owned video sharing social network, announced on Tuesday that they will begin sharing advertising revenue with users who upload extremely popular, high profile clips and videos.
The YouTube partnership program will be extended to include individuals who are deemed eligible based on the number of views and the depth of sharing of their video content. The partnership program has until now allowed regular producers of videos to earn revenue from YouTube advertising. YouTube claim this can be Thousands of Dollars. Under the new system, if a video becomes popular, possible due to its viral nature, YouTube will email the user and invite them to “enable revenue sharing”. It is unclear as to exactly what YouTube will define as “Popular” but YouTube has acknowledged that they will only sell ads against the clip if the user agrees.
The new program will only be available in the US to start but will be rolled out to other regions. This new program is part of YouTube’s ongoing development of its revenue generating abilities.
“We think there’s tens of thousands more partners that we can generate through this content,” said Tom Pickett, director online sales at YouTube.
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