Twitter co-founder Biz Stone has recently acknowledged that Twitter is planning to launch a new set of tools targeted at the business owner and internet marketing provider.
“We’re looking at who’s using Twitter and for what,” Stone told the Reuters Global Technology Summit in New York via videolink from San Francisco. “Are there any commercial usages that are making a lot of sense?”
Twitter is looking for new ways to generate revenue. The new tools will more than likely come at a cost to the business user but the sheer size of the service cannot be ignored and any additional tools will offer great value to the business user.
Twitter is now two years old, the venture capital backed company has seen an 83% increase in visitor levels in April in comparison to previous months. ComScore is predicting a potential reach of 17 million users. The potential marketing benefit of any “paid for” business service on Twitter are huge and will offer the business user a valuable new channel of communication.
Stone has said that “Phase one” of the process was collecting intelligence and data on user habits. “Phase two” will see the introduction of new business tools and services which will be designed to allow business users to use Twitter to communicate directly to their customers.
Stone said, it will be “Simple Stuff”, including basic analytics. “If there is a way we can go above and beyond, and they (companies) can improve bottom line by offering services we can offer for a fee, (we) will do that.”
