Google has launched a new online network which is set to simplify and speed up both online display ad publishing and advertising. Google has now officially acknowledged the launch and the new network which is set to shake up the existing display advertising community while promising to improving usability and accessibility.
“today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.” Taken from the official Google Blog.
Google has set up three primary objectives for the DoubleClick Ad Exchange.
1) Make the buying and selling of display advertising easier and simpler to use.
2) Delivering improved performance which can be directly measured by advertising agencies
3) Open up the ecosystem.
“These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.” Taken from the Official Google Blog.
This is not a new idea, there are many existing and established ad exchange networks but what will be different is Google’s approach. The Double Click Ad Exchange will be simple to use and accessible to all levels of advertiser and publisher. Integration into the existing Adwords community is sure to set the foundations for the success of this product. We will have to wait and see how the network is received but it does look set to offer users a valuable alternative to the existing ad exchange networks.
Google has been busy updating its services this week, Google Maps, Adsense, YouTube, Google Reader and Google Books have all been updated as part of Google’s continued development. So the big question is, “What’s New?” Here’s a brief overview.
Google Maps has added Picasa photos to Street view. As long as the image has been Geo-tagged Google will include it in Street View.
“Millions of people already rely on Picasa Web Albums to share their photographs with friends and the internet community. Now, their public geo-tagged photos will help Google Maps users to get a better impression of a geographic place, especially for areas where we may not have any Panoramio photos,” Daniel Cotting, software engineer, Google Zurich, wrote on Google’s Lat Long Blog.
“We’ve selected these photos by looking for geo-tagged public images in Picasa Web Albums. We apply face detection to screen out images with identifiable individuals and image matching so that we’re including the most relevant photographs.”
Google AdSense is conducting email interviews to find out exactly what it’s publishers want. Google are obviously keen to understand more about the needs and requirements of their publishers in light of the new Bing Yahoo search deal. Bing and Yahoo pose a potential threat to Google and customer feedback will help Google to improve the service further. Adsense has also launched a Beta Category Filter system for English Language feed ads.
YouTube recently ran a 1,024 recipe multivariate experiment using Google’s Website Optimizer. The results were fantastic, a 15.7% increase in new account signup based on minor changes to the site layout and text.
Google Reader has introduced a new sharing option allowing you to share content with Twitter and Facebook.
Google books have added a Creative Commons license option for its partners, to protect published content.
Digg are to commence rolling out an early beta version of a new advertising platform. The new advertisements will only be available to view by a select number of users as part of an initial trial.
Ads will appear within the submitted content results of Digg and will be very clearly marked as sponsored advertising. What is particularly interesting is the bidding model which has been adopted as part of the trial. Advertisers will be charged a cost for each time an ad is clicked, cpc basis, but unusually ad placement will be dictated by user popularity.
Unpopular ads will appeal lower in the list and will pay more for their position and popular ads will display higher in the list but will cost the advertiser less money. This is quite an unusual approach and we are quite eager to see this working in practise. We will be particularly interested in how a new ad is positioned, within the ad listings, by an existing advertiser and how a new advertiser is positioned, within the ad listings, when first joining the campaign? We would hope that a long term advertising relationship with Digg would also bring a loyalty bonus to the advertiser, but as yet these details are not available.
A Facebook executive has confirmed that the recent downtime issues and Denial of Service Attacks on Facebook, LiveJournal, YouTube, Google and Blogger were all part of the Russia-Georgia crisis and were targeted at silencing one man from reporting.
A blogger, based in the Republic of Georgia, with username Cyxymu, was the victim of a simultaneous attack on the bloggers personal Social Networking accounts, according to Facebook’s chief security officer Max Kelly. The claim reinforces reports that social networking sites are being dragged into the Georgia-Russia crisis for allowing users to report on the issues.
Max Kelly told CNet. “It was a simultaneous attack across a number of properties targeting him to keep his voice from being heard. We’re actively investigating the source of the attacks and we hope to be able to find out the individuals involved in the back end and to take action against them if we can.”
Google, whose infrastructure protect its sites from being taken down by the recent activity are quoted as saying:
“We are aware that a handful of non-Google sites were impacted by a DOS attack this morning, and are in contact with some affected companies to help investigate this attack. Google systems prevented substantive impact to our services.”
The internet is a portal for free speech and allows bloggers to share their opinions without restriction of content. Political propaganda and crisis information is freely available to view and publish on the internet without political censorship, but this obviously poses a threat to political activists. Are we seeing the start of a new wave of Cyber Warfare and will social networking sites need to offer more hardened security to protect against such attacks?
Twitter has now been down for nearly 3 hours, a denial of service attack has been blamed for the downtime and the Twitter team are still battling to bring the site back online. Twitter services appear to be running again, so if you use an API or desktop Twitter application you should be able to start Tweeting again. We are currently using Tweet Deck with no downtime.
The issue has caused waves all over the internet, Facebook reportedly slowed right down with some users receiving error messages when trying to view there profiles. Other social network displayed error messages as social user’s flooded servers. One report even acknowledged that work productivity was up as a result of the downtime.
The Twitter website is still down and we will keep you informed of the issue as we find out more details.
