Google is to remove the beta logo from many of its key services including Gmail, Google Calendar, Google Docs, Google Talk and Google Video for business. Google wants to attract more business users to its applications and is reported to be in the process of creating a business suite of communications tools which will be available for download.

Although this might not seem like a big deal as most users will only see the removal of the beta label from the service logo, in order to attract more business users Google’s Applications need to be seen as fully developed, trusted and working products in order to be accepted by the business community.
We’ve come to appreciate that the beta tag just doesn’t fit for large enterprises that aren’t keen to run their business on software that sounds like it’s still in the trial phase,” wrote Rajen Sheth, senior product manager at Google Apps in a recent Blog post.

“No business is going to rely on a ‘beta’ service for something as important as e-mail,” says Matt Cain, lead e-mail analyst with market research firm Gartner. But, he adds, “just by lifting the beta label does not guarantee Google success”.

Only recently Google announced the forthcoming launch of Google Wave, a new communication based product which will allow multiple channels of communication to be accessed in one, real time online environment. Is Google’s current move to attract the business community part of a bigger strategy which involves Google Wave?

Cloud based communication is definitely the next big thing and Google Wave will offer a platform which will directly integrate into the cloud. It’s safe to say that there are some very exciting big changes ahead of us, Google will be taking on the likes of Microsoft with over 70% of the communication software marketplace, if they expect to compete Google will have to pull something pretty special out of the hat.

Article by Creative SEO UK

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