Google have released a list of 5 key privacy principles which they use on a day to day basis, the list has been made public for the first time to allow Google users to understand how Google treats privacy from a product perspective.

“Like our design and software guidelines, these privacy principles are designed to guide the decisions we make when we create new technologies. They are one of the key reasons our engineers have worked on new privacy-enhancing initiatives and features” Google Official Blog.

The 5 privacy principles are as follows:

1) Use information to provide our users with valuable products and services.
2) Develop products that reflect strong privacy standards and practices.
3) Make the collection of personal information transparent.
4) Give users meaningful choices to protect their privacy.
5) Be a responsible steward of the information we hold.

You can find out more at the Google Privacy Center or click on the video below.



Article by Creative SEO

Technorati Tags: Google, google privacy, google privacy principles, privacy

Google Social Search was launched last year as part of Google Labs, the product has been in testing and is due to be launched in the next few days, so what exactly does it do?

Google Social Search is an innovative concept which allows users to search their own personal social networks, blog posts and other social content for specific information. The possibilities are endless you could look within your own social network to find out firstly who is an expert on a specific topic and secondly who is talking about or has similar interests or opinions. Really this is just the very beginning; the possibilities for research are endless allowing users to network there direct contacts based on keyword search queries.

To get the full benefit of Google Social Search you will need a Google account and you’ll have to be signed in. Within your Google account you’ll need to configure your profile to include all of your social networks etc. Google have also added the service to Google Image search so you can find images based on a keyword search exclusively from your social circle.

“While we’ve been enjoying Social Search (and having babies), we’ve been hard at work on new features. For example, we’ve added social to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle” Google Blog.

We’ll update the post to let you know when the service has gone live but in the mean time, here’s a great video, by Google, which gives an overview of what lies ahead.

Article by Creative SEO

Technorati Tags: Google, google social search, social network search, social search

Google have launched the Adwords Optimisation Center, a new educational learning and resource centre offering advice, tips and strategies to all types of Adwords users.

The new centre has been designed to help basic, intermediate and advanced Adwords users to get the very best out of the Adwords service; featuring information, tips advice and knowledge from Google’s very own Adwords, specialists who have worked with a variety of different sized businesses and accounts.  This invaluable resource features tips about each major account feature including Ads creation, Keyword usage, Targeting Users, Bidding and Budgeting and Account structure. There is also detailed information about how to improve your ROI (Return on Investment), Improve your Ad position, Increase Sales and Leads and Improve Click through Rates (CTR).

Article by Creative SEO

Technorati Tags: Adwords, adwords optisation centre, adwords optization center, Google, google adwords

Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.

“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.

To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.

This is a great source of information which will only improve over time and is well worth a visit.

Article by Creative SEO UK

Technorati Tags: fast.forward, Google, google fast.forward, google marketing, internet, marketing, news, Search Engine Optimisation, seo

Google has launched a new online network which is set to simplify and speed up both online display ad publishing and advertising. Google has now officially acknowledged the launch and the new network which is set to shake up the existing display advertising community while promising to improving usability and accessibility.



“today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.” Taken from the official Google Blog.

Google has set up three primary objectives for the DoubleClick Ad Exchange.

1) Make the buying and selling of display advertising easier and simpler to use.
2) Delivering improved performance which can be directly measured by advertising agencies
3) Open up the ecosystem.

“These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.” Taken from the Official Google Blog.

This is not a new idea, there are many existing and established ad exchange networks but what will be different is Google’s approach. The Double Click Ad Exchange will be simple to use and accessible to all levels of advertiser and publisher. Integration into the existing Adwords community is sure to set the foundations for the success of this product. We will have to wait and see how the network is received but it does look set to offer users a valuable alternative to the existing ad exchange networks.

Article by Creative SEO UK

Technorati Tags: banner advertising, blog, display ad, display advertsing, doubleclick, Google, google double click, google double click network, internet, seo, tech, technology