Google has published its annual year end Zeitgeist, which revel’s the internet search habits of users across the globe. Facebook, BBC, Youtube were at the top of the most searched keywords in the UK “Zeitgeist” means “the spirit of the times”, and each year Google reveals this spirit through the aggregation of millions of search queries which are receive every day. The Top 10 Most searched UK Terms were:


1 Facebook
2 BBC
3 YouTube
4 eBay
5 Games
6 News
7 Hotmail
8 Bebo
9 Yahoo
10 Jobs


Social networking featured in 4 of the top 10 fastest rising search queries, this trend gives weight to the importance of social media and networking during 2009 and the impact it will have on the search marketplace.

Technorati Tags: googe search, Google, google zeitgeist, Search Engine Marketing, Search Engine Optimisation, search terms 2008, Social Networks

Matt Cutts discusses the future Trends of SEO and talks about new Google opportunities and Technology for 2009 including the power of Mobile Search and iphone applications.

Technorati Tags: Google, google mobile, mobile search, Search Engine Optimisation, seo

As part of Googles ongoing commitment to help and improve the quality of service they provide advertisers and marketers, Google have just launched the Beta version of amazing new product, Google Insight. It’s very similar to Google Trends but it has been designed to work purely by keyword and search term.

Google Insight - Demographic Map

It allows an advertiser or marketer to directly search it’s historic database and view keyword performance which can be used as part of Search Engine Optimisation. If that wasn’t enough it also allows users to filter the data by location, sub region, date and category. The result are populated in a graph and detail keyword performance over time including search volumes. It also quite cleverly associates news headlines to the historic path of the chart, allowing the user to identify key points which could have resulted in an increase in keyword popularity.

Google Insights - Historic Keyword Use Graph

Considering this amazing tool is still only in a beta version, we can honestly say that with this type of information being made available, the online marketer and advertiser will be able to improve the quality of keyword driven campaigns, which should open the playing field for a more user friendly marketing experience.

You can find Google Insights at : http://www.google.com/insights/search/

Technorati Tags: Google, Google Insights, Keyword analysis, Search Engine Marketing, Search Engine Optimisation, SEO Tools