2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?

Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?

Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.

Article by Creative SEO

Search Engine Land: Link Building Trends For 2010

Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010

Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers

Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity

Small Business Trends: SEO Trends to Watch for in 2010

SEOptimise: 20 SEO New Year’s Resolutions for 2010

Search Engine Land: 6 New Years Resolutions For In-House SEMs

Search Engine Journal: 2010: A New Age For Search Marketers

SEOmoz: 8 Predictions for SEO in 2010

David Harry: White Coat SEO resolutions for the New Year

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

PPC Without Pity: Three PPC Predictions For 2010

Search Engine Land: My PPC New Year Resolutions

Search Engine Watch: Search Marketing 2010: Plan ahead by looking back

PPC Hero: 5 PPC Resolutions for 2010

Search Engine Land: Five Search Marketing Predictions For 2010

Web.com: 5 Pay-Per-Click Trends to Watch in 2010

Google: Think2010: Personalization and accountability (Google AdWords video series)

Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year

eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

GigaOM: Will 2010 Finally be the Year of Location?

Local SEO Guide: Local SEO Predictions 2010

Mashable: Location, Location, Location: 5 Big Predictions for 2010

Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010

Search Engine Land: Predictions For The Changing Local Search Landscape In 2010

Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media Explorer: Five Things We Should All Do In 2010

Mashable: Facebook: 5 Predictions for 2010

ReadWriteWeb: 10 Ways Social Media Will Change In 2010

Dan Zarrella: My Predictions for Social Media Marketing in 2010

DreamGrow Digital: 22 Social Media Marketing Trends for 2010

Social Media B2B: 11 B2B Social Media Predictions For 2010

eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content

Search Engine Land: 12 Social Media New Year’s Resolutions For 2010

10e20: 6 More Social Media New Year’s Resolutions For 2010

Harvard Business Review: Six Social Media Trends for 2010

451 Marketing: Top Social Media Strategists to Watch in 2010

SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

Technorati Tags: Search Engine Optimisation, search engine optimization, Search Marketing 2010, seo, seo 2010, seo predictions, seo predictions 2010

Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.

“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.

To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.

This is a great source of information which will only improve over time and is well worth a visit.

Article by Creative SEO UK

Technorati Tags: fast.forward, Google, google fast.forward, google marketing, internet, marketing, news, Search Engine Optimisation, seo

Google has published its annual year end Zeitgeist, which revel’s the internet search habits of users across the globe. Facebook, BBC, Youtube were at the top of the most searched keywords in the UK “Zeitgeist” means “the spirit of the times”, and each year Google reveals this spirit through the aggregation of millions of search queries which are receive every day. The Top 10 Most searched UK Terms were:


1 Facebook
2 BBC
3 YouTube
4 eBay
5 Games
6 News
7 Hotmail
8 Bebo
9 Yahoo
10 Jobs


Social networking featured in 4 of the top 10 fastest rising search queries, this trend gives weight to the importance of social media and networking during 2009 and the impact it will have on the search marketplace.

Technorati Tags: googe search, Google, google zeitgeist, Search Engine Marketing, Search Engine Optimisation, search terms 2008, Social Networks

Matt Cutts discusses the future Trends of SEO and talks about new Google opportunities and Technology for 2009 including the power of Mobile Search and iphone applications.

Technorati Tags: Google, google mobile, mobile search, Search Engine Optimisation, seo

As part of Googles ongoing commitment to help and improve the quality of service they provide advertisers and marketers, Google have just launched the Beta version of amazing new product, Google Insight. It’s very similar to Google Trends but it has been designed to work purely by keyword and search term.

Google Insight - Demographic Map

It allows an advertiser or marketer to directly search it’s historic database and view keyword performance which can be used as part of Search Engine Optimisation. If that wasn’t enough it also allows users to filter the data by location, sub region, date and category. The result are populated in a graph and detail keyword performance over time including search volumes. It also quite cleverly associates news headlines to the historic path of the chart, allowing the user to identify key points which could have resulted in an increase in keyword popularity.

Google Insights - Historic Keyword Use Graph

Considering this amazing tool is still only in a beta version, we can honestly say that with this type of information being made available, the online marketer and advertiser will be able to improve the quality of keyword driven campaigns, which should open the playing field for a more user friendly marketing experience.

You can find Google Insights at : http://www.google.com/insights/search/

Technorati Tags: Google, Google Insights, Keyword analysis, Search Engine Marketing, Search Engine Optimisation, SEO Tools