2010 is well on its way, the way we search the internet is set to change, search engines continue to adapt and evolve to fulfil the ever growing needs of the consumer but what exactly is going to happen and how will Search Engine Optimisation and Marketing adapt to the changes?

Google, Yahoo and Bing continue to fight for supremacy but even with the challenge of the new Yahoo and Bing Partnership, Google’s simplicity of use and popularity have continued to assure its market leading position. Google are set to continue heaping on the pressure with the launch of the new caffeine update, due to complete by the end of January and the introduction of cookie based personalised search results. Google have also mentioned the Page Load Speed will also become an important part of the Google Algorithm, so what is going to happen and how will this effect online business?

Below is a list of Articles from key websites detailing their predictions for 2010, the articles are extremely interesting and show a clear trend of opinion.

Article by Creative SEO

Search Engine Land: Link Building Trends For 2010

Search Engine Watch: 5 New Year Resolutions for Search Marketers in 2010

Acidgreen: SEO Trends in 2010: Search Engine Optimization Techniques for Online Marketers

Internet Marketing Inc.: Three 2010 SEO Trends to Look Out For: Social Media, Onpage SEO & Link Diversity

Small Business Trends: SEO Trends to Watch for in 2010

SEOptimise: 20 SEO New Year’s Resolutions for 2010

Search Engine Land: 6 New Years Resolutions For In-House SEMs

Search Engine Journal: 2010: A New Age For Search Marketers

SEOmoz: 8 Predictions for SEO in 2010

David Harry: White Coat SEO resolutions for the New Year

Search Engine People: My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer

PPC Without Pity: Three PPC Predictions For 2010

Search Engine Land: My PPC New Year Resolutions

Search Engine Watch: Search Marketing 2010: Plan ahead by looking back

PPC Hero: 5 PPC Resolutions for 2010

Search Engine Land: Five Search Marketing Predictions For 2010

Web.com: 5 Pay-Per-Click Trends to Watch in 2010

Google: Think2010: Personalization and accountability (Google AdWords video series)

Search Engine Land: 2010 Planning: 3 Tips To Improve Search Results Next Year

eMarketer: eMarketer Weighs In on 2010: Online Advertising & Usage

GigaOM: Will 2010 Finally be the Year of Location?

Local SEO Guide: Local SEO Predictions 2010

Mashable: Location, Location, Location: 5 Big Predictions for 2010

Small Business Trends: Five Can’t-Miss Mobile Marketing Trends For 2010

Search Engine Land: Predictions For The Changing Local Search Landscape In 2010

Marketing Charts: Top 10 Wireless Predictions for 2010

Social Media Explorer: Five Things We Should All Do In 2010

Mashable: Facebook: 5 Predictions for 2010

ReadWriteWeb: 10 Ways Social Media Will Change In 2010

Dan Zarrella: My Predictions for Social Media Marketing in 2010

DreamGrow Digital: 22 Social Media Marketing Trends for 2010

Social Media B2B: 11 B2B Social Media Predictions For 2010

eMarketer: eMarketer Weighs In on 2010 Trends: Social Media & Paid Content

Search Engine Land: 12 Social Media New Year’s Resolutions For 2010

10e20: 6 More Social Media New Year’s Resolutions For 2010

Harvard Business Review: Six Social Media Trends for 2010

451 Marketing: Top Social Media Strategists to Watch in 2010

SmartBlog on Social Media: Looking ahead to 2010 with Shiv Singh

Technorati Tags: Search Engine Optimisation, search engine optimization, Search Marketing 2010, seo, seo 2010, seo predictions, seo predictions 2010

Google have partnered with the Wharton School to launch a brand new resource for Marketers to share and learn about the ever changing world of Marketing. The site is called Fast.Forward and is based as a YouTube channel. It features hundreds of valuable and informative videos from some of the world’s top marketing academics and leading experts including Google CEO Eric Schmidt and Lauder Professor at the Wharton School, Jerry Wind, Nancy Hill, CEO of AAAA.

“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world.

To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape. (You might have seen a similar site launched by our UK marketing team in partnership with London Business School earlier this year.)” Taken from the Google Biz Blog.

This is a great source of information which will only improve over time and is well worth a visit.

Article by Creative SEO UK

Technorati Tags: fast.forward, Google, google fast.forward, google marketing, internet, marketing, news, Search Engine Optimisation, seo

Google has launched a new online network which is set to simplify and speed up both online display ad publishing and advertising. Google has now officially acknowledged the launch and the new network which is set to shake up the existing display advertising community while promising to improving usability and accessibility.



“today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.” Taken from the official Google Blog.

Google has set up three primary objectives for the DoubleClick Ad Exchange.

1) Make the buying and selling of display advertising easier and simpler to use.
2) Delivering improved performance which can be directly measured by advertising agencies
3) Open up the ecosystem.

“These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.” Taken from the Official Google Blog.

This is not a new idea, there are many existing and established ad exchange networks but what will be different is Google’s approach. The Double Click Ad Exchange will be simple to use and accessible to all levels of advertiser and publisher. Integration into the existing Adwords community is sure to set the foundations for the success of this product. We will have to wait and see how the network is received but it does look set to offer users a valuable alternative to the existing ad exchange networks.

Article by Creative SEO UK

Technorati Tags: banner advertising, blog, display ad, display advertsing, doubleclick, Google, google double click, google double click network, internet, seo, tech, technology

YouTube, the social networking video sharing community, is said to be in discussions with Sony & Lions Gate Films to offer a Film & Movie Rental service through the YouTube portal.

YouTube, one of the internet’s visited websites, recently announced that it would be offering premium, professionally produced content onto its network in order to attract more users and increase advertising revenue. Last month, as part of an agreement, Time Warner, CNN, Cartoon Network and Adult Swim added older content to the YouTube Network. At present the majority of YouTube content is user generated or uploaded. The addition of paid content will see a dramatic change to the existing site, offering new sources of revenue and advertising opportunities.

“Google’s trying to find ways to better monetize this very good asset,” said Andy Miedler, an analyst at Edward Jones & Co. “As long as the economics make sense, I certainly applaud them for trying to increase the revenue stream.”

Chris Dale, a YouTube spokesman, declined to comment on “rumors or speculation.”

“We hope to expand on both our great relationships with movie studios and on the selection and types of videos we offer our community,” Dale said, without being more specific. The Wall Street Journal reported the story yesterday.

YouTube has also reported that it has come to a final settlement with PRS for Music and Music Videos will shortly be available to view in the UK once again. PRS requested a large royalty fee from YouTube for playing and distributing Music Videos and related content. YouTube announced that the Fee structure was too high and that advertising revenue would not fund such high charges.
After lengthy discussions with PRS, YouTube announced back in March that it would be blocking music content until a settlement could be made in regards to license fees. Nearly 6 months on and the service will finally be renewed.

Article by Creative SEO UK

Technorati Tags: internet, online films, online movies, seo, tech, technology, YouTube, youtube film rentals, youtube movie rentals, youtube movies, youtube music videos, youtube prs, youtube rentals

Social Media bookmarking site Digg is said to be adding NoFollow tags to site links in order to reduce to volume of spam listings in its network. The links which will be directly affected are within user profiles, comments and unpopular posts. The addition of NoFollow tags will mean that Digg will not pass on link juice and page rank to any link which qualifies for the NoFollow tag.

Many Digg users create and submit content to Digg just for the links back to their sites. Quality content will drive high volumes of direct traffic to a website, through the Digg network, but many users are more interested in creating poor quality content in order to generate as many links as possible.

Digg have not explained how popular a link needs to be in order to qualify to have the NoFollow tag removed, the Digg blog announced the change but did not detail the criteria.

Digg have said that they have been working with leading members of the SEO community to come up with an effective and fair rule. No names have been given but you have to hope that this is not a result of pressure from Google.

Article by Creative SEO UK

Technorati Tags: Digg, digg link juice, digg no follow, digg page rank, digg spam, internet, seo, tech, technology

Google Docs has today launched an amazing new translation tool, now you can share Google Docs between 42 different languages and automatically translate the content.



Google Documents has fast become the world’s leading online document sharing solution, the simple and familiar to use service offers a whole suite of tools for the consumer and business user.



Google have integrated there Google Translates technology into the Google Docs. In the Tools Menu you can now select “translate document”, you will then be asked to choose a language. Not only will this service translate your existing document it will also create a new translated version which will be saved as a new document. This gives you the versatility to create multiple saved versions of the same document in different languages.

Google has acknowledged that the format and layout of translated documents will remain the same, only the text will change. Google is also rumoured to be in the process of updating the user interface of Google Docs to compete with Microsoft Office’s new web based productivity suite.

Article by Creative SEO

Technorati Tags: docs, document translator, Google, google docs, google translator, internet, news, seo, tech, technology, translate, translator

Twitter is preparing to launch commercial accounts designed specifically for business users, could this be the long awaited introduction of Twitters new Revenue generation model and what services will be available on premium business accounts?

Twitter, the Micro-Blogging phenomenon, has grown to massive proportions over the last 12 months. Real Time search has become a key new player in online marketing and Twitter continues to pioneer the technology. It seems that Twitter was looking to establish the micro-blogging service with high user levels and popularity before considering the introduction of an advertising model to start generating revenue. The introduction of Business Tools and Premium accounts is the first sign of Commercial Monetization of the business.

During an interview with VentureBeat, Twitter Co-founder Biz Stone is reported to have discussed the first phase of rolling out commercial accounts and the introduction of business-orientated applications, API’s, which would add a “commercial layer” to the social network. Biz Stone said:

“Twitter will still be free for everybody and we’ll still tell them to go crazy with it.”
“But we’ve identified a selection of things that businesses say are helping to make them more profit.”

Last month some important Twitter documents were leaked to the public, they included detailed information and concepts about the monetization of Twitter which included; search ads, integrated Adsense, sponsored tweets and an analytics suite of tools. Twitter also announced the launch last week of a new Twitter Geo-tagging feature which will allow users to configure their Twitter account to display their exact Tweeting location. It’s evident that the new Twitter premium accounts will be extremely feature rich, it’s still unclear when the new service will be launched as no formal launch date has been released.

Article by Creative SEO

Technorati Tags: biz stone, internet, news, seo, tech, technology, Twitter, twitter accounts, twitter business, twitter paid, twitter premium

Twitter is the king of social media, a micro-blogging wonder that has swept the world leaving even the most ardent sceptic interested in how such a simple concept has become so addictive to such a large number of online users. Twitter has now acknowledged the launch of a new Geo-Tagging feature that will allow accounts to be filtered by location. Is this the beginning of a more community based Twitter experience? Could Twitter communities be based around local areas?

Twitter is adding an easy to use Geo-Tagging option to all Twitter accounts. Users will be able to update their location via an API. Developers will be able to tag latitude and longitude coordinates to all posts allowing real time, location based blogging.
“We’re gearing up to launch a new feature which makes Twitter truly location-aware. A new API will allow developers to add latitude and longitude to any tweet. Folks will need to activate this new feature by choice because it will be off by default and the exact location data won’t be stored for an extended period of time. However, if people do opt-in to sharing location on a tweet-by-tweet basis, compelling context will be added to each burst of information. “ Wrote Biz Stone on the Twitter Blog.

I think what is particularly exciting is the possibility of generating real time opinion based content, which is not only current and user generated but also is based on a location. Imagine the possibilities, trending public opinion based on location, country and subject, simply amazing. The main issue is Privacy. Twitter have addressed this with the option to enable the service from within the user settings and all accounts will have the service turned off by default.

Potentially Twitter could bring back the voice of local communities, a modern day equivalent of a town meeting place. We have lost a key element of social living which made the UK great, maybe social networking could potentially reintroduce the concept of localised communities?

We will have to wait and see what amazing mobile applications are launched on the back of this new service. You have to wonder, will Google Latitude come into the equation and is this the first sign of a Twitter Google collaboration? We will have to see, but the prospects are very exciting.

Article by Creative SEO

Technorati Tags: geo tagging, Google, internet, news, seo, social networking, tech, technology, Twitter, twitter geo tagging

Google’s massive growth and success have seen its existing infrastructure groan under the strain of its expansion. The Google File system is a bit like an operating system on a computer, we can see it but it powers everything Google does. The existing Google File System or GFS, was never built to run such a large system, new upgrades have seen code updates and bolt-on’s which are far from efficient. The new update of the GFS will be test driven as part of the new Google Search Engine update called Caffeine. And from what we have seen Caffeine is fast, really fast, in fact 100% faster than the Google Search Engine.

In an interview with the Association of Computer Machinery, Google’s Sean Quinlan, GFS tech leader for two years, explained that ten years on from its launch and the Google File System was still doing things they never dreamed were possible.

“Its staying power has been nothing short of remarkable given that Google’s operations have scaled orders of magnitude beyond anything the system had been designed to handle, while the application mix Google currently supports is not one that anyone could have possibly imagined back in the late 90s,” said Quinlan.

The GFS was never designed to work with Gmail or YouTube, it was designed for batch-orientated applications for web crawling and indexing. When it was first launched Google was purely a search engine and searching and indexing the web was its main priority. YouTube and Gmail are now working on the system, but they are using excessive resources and non efficient processes. The new version of the file system will tackle these issues and will be custom built to replace its predecessor.

Article by Creative SEO UK

Technorati Tags: caffeine, gfs, Google, google caffeine, google file system, interenet, news, seo, tech, technology

Digg are to commence rolling out an early beta version of a new advertising platform. The new advertisements will only be available to view by a select number of users as part of an initial trial.

Ads will appear within the submitted content results of Digg and will be very clearly marked as sponsored advertising. What is particularly interesting is the bidding model which has been adopted as part of the trial. Advertisers will be charged a cost for each time an ad is clicked, cpc basis, but unusually ad placement will be dictated by user popularity.

Unpopular ads will appeal lower in the list and will pay more for their position and popular ads will display higher in the list but will cost the advertiser less money. This is quite an unusual approach and we are quite eager to see this working in practise. We will be particularly interested in how a new ad is positioned, within the ad listings, by an existing advertiser and how a new advertiser is positioned, within the ad listings, when first joining the campaign? We would hope that a long term advertising relationship with Digg would also bring a loyalty bonus to the advertiser, but as yet these details are not available.

Article by Matt Blay – Creative SEO UK

Technorati Tags: ad, advertising, blog, cpc, Dig, dig advertising, internet, news, ppc, seo, tech, technology