Once your site is listed and indexed in each of the Search Engines, the next stage is to increase the popularity and importance of your site and each of its individual listed pages. The problem is that each page of your website will need to have a level of popularity in order to rank highly within a keyword search. This can only be achieved through Search Engine Marketing.

Your site will now be listed but if you are not actively promoting and marketing your website your listings will be not appear on the first results page for a keyword search for your products or services. As a result you will be receiving a marginal amount of traffic to your site but you will not be maximising your potential traffic levels.

Search Engine Marketing is the process of promoting and developing your website’s search engine popularity and online presence. This is achieved through the use of a combination of different techniques which include:

-       Search Engine Submission

-       Directory Submission

-       One Way Link Building

-       Three Way Link Building

-       Social Media Marketing including Submission & Bookmarking

-       Online Press Release Submission & Article Submission

-       Buzz and Viral Marketing

-       RSS syndication and submission

Search Engine Marketing is a very difficult and complex process, it requires detailed strategising and hours of careful planning in order to create an online search engine marketing strategy which will not only promote and protect your brand but will increase the popularity and importance of your website. This will result in an increase in marketing generated traffic and an increase in search engine ranking which will result in higher volumes of search engine traffic. The importance and popularity of your site is the key to the success of your business.

There are plenty of things you can do yourself to help promote and market your website. These include directory submission, website sponsorship and press release and article marketing and submission.

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Building a new website from scratch is difficult enough. By identifying the aims of the site and following our 5 simple tips in your planning process. Your site will be search engine friendly and ready to start driving traffic to your website.

1) Find out what keywords are important to your business

The starting point for any successful search engine optimisation campaign is to start right at the beginning. Look at your marketplace and find out what your customers are searching for and which search engines are important to your business. Google, Yahoo and MSN are all essential considerations. Use the search engines to firstly find your competitors, secondly to look at the keywords and search terms they are organically marketing, and finally to use this information to create a list of keywords and search terms which are appropriate to your business. Once you have assembled a list the next stage is to find out if your keywords will perform at a high level. Each search engine offers tools which will help you to find out how popular a search term is. Use this information to create a definitive list, removing, adding and editing to maximise your keywords potential traffic levels.

2) Build your site navigation to maximise your exposure

The next stage of the Search engine optimisation process is to create a website category tree using your keyword list. Simply categorise your keyword list into groups and to split the groups into pages. Each category and page should have approximately 4-6 keywords associated to it. Use the category tree to build the navigation of your website.

3) Target the content of your site to your market

This simple stage makes complete sense. Content is the most important part of any successful Search engine optimisation campaign. By targeting your content to include the appropriate page and category keywords and search terms, you are enabling each of the search engines to view your sites content, understand subject matter, and list and index the page correctly under important keywords and search terms. By following this process, you will be in control of where and how your site appears within Google, Yahoo and MSN. This will help to maximise your sites exposure.

4) Write descriptive, keyword rich, page titles and meta data

To help maximise page search engine marketing and indexing it is essential to make sure your page titles and descriptions contain your on page keywords and search terms and are descriptive, selling the page to the user. Don’t forget traditional marketing, good content with a clear sales message will increase your conversion rates.

5) Make every page unique

Finally the more pages you have the more opportunities you have to appear under more keywords and search terms. Keep adding new pages to your site, target the pages to new markets, and make every page unique. Don’t duplicate content.

The next stage to maximising your site organic, search engine optimisation conversion will be to commence a link building campaign. This will need to be a combination of social media marketing, one way link building, article submission, directory submission and social media bookmarking.

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