SEO Services, Search Engine Optimisation UK, SEO UK
Internet Marketing Solutions
Internet Marketing is the process of marketing products and services using online and internet resources. Offering a powerful channel of marketing which can be targeted to a regional, national, international or global audience. It is possible to filter your target audience by interest, income, age etc. In fact many online advertising channels offer a wide variety of different demographic filters, giving you more control and allowing your company to market specific new or existing consumer groups. Unlike traditional and print advertising it's possible to track and trace the results of an online marketing campaign, enabling cost and conversion tracking and Return on Investment tracking. So now you can see exactly where your money goes including how much an enquiry or sales has cost you to generate. We offer the following Internet Marketing Solutions.
Google Adwords and Pay Per Click Advertising
Pay Per Click Advertising is a form of search engine advertising which allows text advertisements to be placed within the sponsored listings of search engine results pages and on a network of content websites. The advertisements are associated to a list of key words and search term, which have been selected by the advertiser during the advertisement creation process. Each keyword and search term will need to refer to a specific product and service for your business and the content of the advertisement will need to be relevant and carry a valuable sales message. The order in which advertisements appear within the search engine sponsored listings and on content websites is dependent upon a bidding system. The keywords chosen will vary in popularity and as a result the cost of placement will also vary. It is necessary to bid for your display position on the page, the higher the position, the more traffic your site will receive and the higher the level sales and enquiry of conversion. This is not always the case and it is essential to carefully manage and monitor every campaign. Each time a new customer clicks on your text advertisement, they will be taken directly to your site and you will be charged the bidding cost for the keyword and the click. User IP addresses are monitored, as a result you will only be charged for each unique customer.
The market leader is currently Google Adwords, but Yahoo search marketing, Microsoft adCenter and Miva all offer good levels of conversion. To find out more about google Adwords why not download our Adwords information pack
For more information about Pay Per Click advertising and campaign management, please feel free to contact Creative SEO for more details.
Banner Advertising
This is a form of online display advertising using a banner shaped image which can contain text and/or animation. The banner is embedded on a third part website. It has been designed to attract potential customers to visit your company's website. It's important to place banners on sites with a similar target audience or an appropriate marketable demographic group. The cost of advertising will depend on the popularity and marketing value of the site. There are two main types of banner advertising campaigns, PPC (Pay Per Click) and CPM (Cost per thousand page impressions, the M being the roman numeral for 1000). Pay per click banner campaigns simply charge a fixed amount each time a new customer clicks on your banner and visits your company's website. CPM banner campaigns charge a fixed amount for 1000 page impressions. So each time your banner is displayed 1000 times, on the advertiser's website, you are charged a fixed cost.
If you would like to find out more about banner advertising please feel free to contact us.
Affiliate Marketing
Affiliate marketing is a powerful internet based advertising practice and internet marketing solutions. Affiliates or third party advertisers promote and market a company's products and services. The affiliate is rewarded for successfully generating a sale, an enquiry or generating visitor traffic. Affiliates will use a variety of different advertising channels to promote your business on your behalf. These include, banner advertising, PPC advertising, email marketing, content advertising, product reviews etc. Affiliate marketing offers a massive variety of opportunities. The costs of affiliate marketing can vary depending upon the affiliate and the type of campaign. Campaigns can be set up with the following rewards; a percentage of the value of sales generated (typically 2-8%), a fixed cost reward for the completion of an action (i.e. Fixed amount for generating a sale, enquiry or lead.), Pay Per Click on visitor traffic and CPM on visitor impressions etc.
For more information on affiliate marketing please feel free to contact us.
Email Marketing
Email Marketing is a form of direct marketing. It utilises email to communicate a targeted sales message directly to a specific demographic audience. It's a great medium for communicating and enhancing your businesses relationship with an existing client or customer group, encouraging customer loyalty and repeat business. Email Marketing is also a great medium for approaching new target audiences and markets. This can be achieved by renting or buying targeted mailing lists for specific demographic groups, allowing your business to directly communicate with new potential customers.
Why not contact us to find out more.
Web Analytics & ROI Tracking
It's essential to be able to monitor and assess the progress of any online marketing campaign. Do you know how much a sale or an enquiry is costing your business? Understanding the relationship between advertising spends and enquiry and sales conversion is extremely important in judging the worth of an internet marketing campaign. It's possible to fully track sales, enquiries and referrers, giving your business the tools to maximise campaign conversion and identify new sources of marketing.
Contact us to find out more.
